GUESS

Guess always pays special attention to the voice of young people, and also does so in the realization of the latest series of watches. In his "What's Trendy" campaign, Millennials from all over the world speak directly about the latest fashion trends in their country, and their progressive changes. This is how the new line of watches is born, characterized by shades of blue and gold inspired by the 90s, but also reminiscent of the 70s. Denim and gold, paisley patterns, natural leather, blue combined with brushed metals and the classic steel chronographs: the new Guess watches embody perfect portability combined with the young and carefree allure that has always distinguished the brand. The denim recalls the first collections of jeans of the Marciano brothers: the skinny, stone-washed and iconic design dedicated to Marilyn Monroe.